Completing her journeyman’s examination at Copenhagen polytechnic in 1993, she received her Master diploma in goldsmithing at Reykjavik Technical College in 1994. Guðbjörg further studied jewellery design at Copenhagen Institute for Precious Metals before returning to Iceland in 1999, founding her own jewellery design company Aurum along with husband Karl Jóhann Jóhannsson MBA. Aurum‘s flagship store is located in the lively city centre of Reykjavík.

Guðbjörg has made a name for herself with her innovative jewellery designs which are a combination of delicate individual elements inspired by her surroundings. Often seeking inspiration from the Icelandic nature, the majestic and raw landscape in the West Fjords continues to be reflected in Aurum‘s jewellery designs, both in her in-store collections and custom-made jewellery art pieces that have been exhibited around the world.